Denise Urban has developed and designed successful product and product lines for top-tier clients in the mass market and specialty retail industries for more than a decade. Urban’s corporate and private clients have also purchased her appealing sketches, paintings, illustrations and designs.
With experience as an artist and creative director, Urban intuitively understands the needs of both the artist and the buyer. She has a successful track record of translating art needs into sales, drawing on her business acumen and trained artist’s eye. Her industry expertise ranges from keen trend forecasting to classic design and illustration. Urban’s formal education in art history, design and merchandising further reinforces her professional experience.
Her first-hand knowledge of licensed art spans development to production. From preparing presentations to product line selection, Urban works closely with clients to fulfill their product needs. Her expertise includes custom line development, seasonal product lines, end cap programs, gift market targeting, prototype creation, international manufacturing, developing brand identity, mass production, and marketing strategies.