Artist Betty Whiteaker's diverse portfolio ranges from delicate watercolors to richly rendered oil paintings that exhibit the great versatility of her hand. Betty is particularly well-known for her heartwarming holiday illustrations and endearing juvenile characters.
Betty began her career at Hallmark with illustrations that reflect her life-long commitment to the creation of "art as an heirloom". The heart and soul Betty gives to every painting has endured throughout her 25-year career. Betty's multi-faceted style continues to generate a portfolio of images applicable to a wide variety of product mediums including ceramic giftware, tabletop linens, woven throws, and juvenile bedding.
Betty's talent is particularly evident on special projects for various retailers. With custom-created artwork, Betty's unique ability to encompass topical themes allows licensees to tap into motifs that are on-trend and in-demand with retailers across the country. The special magic of Christmas was the subject of a decade-long campaign at J.C. Penney Co., including several holiday catalog covers and coordinating products.