FOR IMMEDIATE RELEASE
Contact: Mike Todd
Phone: 314.333.5001, ext. 217
November 28, 2012
STUDIO M AND GENEVIEVE GAIL TO LAUNCH MINIATURE GARDENING COLLECTION
Studio M, the All-New Division of Magnet Works, Teams Up with Genevieve Gail to Launch Gypsy Garden Collection
ST. LOUIS - Studio M, the new home and garden division of Magnet Works Ltd., announced that they have partnered with artist Genevieve Gail to launch a new miniature gardening collection called Gypsy Garden. The collection includes garden-inspired miniature furniture, birdhouses, garden creatures, and more in a distinctive gypsy caravan style.
Gypsy Garden is one of four, artist-driven collections of artful home and garden products included in Magnet Works' all-new Studio M division, which will debut at the gift and home trade markets this winter.
"Our product research shows miniature gardening is a fast-growing trend nationwide. Genevieve's collection adds a new twist of vibrant color and art into the category that will help it transition well from garden centers into gift stores," said Anne Brown, Director of Product Development.
Gypsy Garden was inspired by Gail's love for the outdoors, entertaining, and creating stylish personal spaces. "The miniature garden pieces were designed to add color and fun to smaller spaces such as container gardens and planters. The more unexpected, the better! Whether you're repurposing your grandmother's dresser drawer or up-cycling an old bicycle basket, there are items in this collection for you," said Gail.
Magnet Works will debut Studio M and the Gypsy Garden collection at the Atlanta and Dallas markets in January, but retailers can sign up for previews and updates at www.magnetworks.com/studio-m.
Founded in 1989, Magnet Works, Ltd. is a provider of home and garden décor and accessories based in St. Louis. Featuring artwork from nearly 100 of the nation's best licensed artists, the company offers decorative products such as MailWraps® mailbox covers, BreezeArt® premium decorative flags, Yard DeSigns® magnetic ornamental plaques, and MatMates™ interchangeable doormat and comfort mat systems. The company will launch a new division for artful home and garden products called Studio M™ in January 2013. Noted for its superior selection of artwork and high-quality products, the company frequently rates among the top-selling suppliers in numerous gift industry categories.